Brand & Website Design that helps growing businesses build trust and win more leads
HDS is your all-in-one studio, brand, copy, and website, shipped together no more stitching five freelancers into one launch.
“ Mr. Harley Vargas is amazing! He uses his great creativity and knowledge of graphics design to reach the essence of the projects he is doing” — Miles Austin Jr (APM Gold Club)
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FREE BRAND AUDIT
Take our free 3-minute brand score quizto discover exactly what your target audience sees when they find you online-and get a personalized, step-by-step roadmap to build a premium, consistent brand identity that commands higher prices and attracts your ideal clients automatically.
Why founders pick HDS
We're not the cheapest, the fastest, or the biggest. We're the studio that thinks about all of it —brand, copy, web, and what your business actually needs to grow.
✓One studio for brand, web, and copy no freelancer juggling
✓Strategy-led, not just pretty design
✓In-house Brand Legal Counsel for trademark and IP support
✓10+ year client relationships (we don't disappear after launch)
Every service you need to build a brand that grows revenue.
WHAT WE DO80% of client revenue comes from five core services. We've mastered all of them and built them to work together.
BRAND IDENTITY DESIGN
Look like the premium brand you are.
Strategy-first logo, color, typography, and brand system designed to position you above your competitors and attract clients who pay without negotiating.
WEBSITE DESIGN
Your website, your best salesperson.
Conversion-focused, beautifully crafted websites built on Squarespace or custom code — designed to turn visitors into paying clients around the clock.
SEO & COPYWRITING
Get found. Get chosen.
On-page SEO, keyword strategy, and website copy that speaks directly to your ideal client and ranks on Google so the right people find you first.
TRADEMARK SUPPORT
Protect the brand you built.
Guided trademark research and filing support with in-house Brand Legal Counsel — so you own your name, logo, and identity before someone else does.
THE FULL PACKAGE
Everything, done together, done right.
MOST POPULARBrand identity + website + SEO + copy — the complete launch or rebrand for business owners who want to get it right the first time and grow from a strong foundation.
ADD-ONS & RETAINERS
Keep growing, month after month.
Coming SoonOngoing support packages and à la carte add-ons — from content refreshes and SEO maintenance to design updates and strategy sessions. Built for businesses that never stop evolving.
Brands I've Worked With Throughout My Career
Behind the Vision
Hi, I’m Harley
If you ever spotted a kid sketching in the back of the class, constantly dreaming up new ideas well, that was me. I was immersed in traditional art and developed a strong work ethic from an early age. My journey began with a love for comic books and sketching my favorite characters by hand, which soon evolved into painting t-shirts and customizing sneakers for my friends at school.
By the age of 17, I began collaborating with local musicians, designing album covers and flyers an early blend of art and technology that laid the foundation for my career. Fast forward over 20 years, and I’m now leading design strategies for businesses of all sizes, helping them launch products and build brands that truly resonate.
From startups to established companies, my focus has always been on fostering growth, resilience, and lasting connections. Whether it’s in fashion, e-commerce, biotech, or entertainment, I’m proud to have made an impact by solving creative challenges and turning visionary ideas into reality.
Let’s skip the small talk – here’s what you came for.
I’ve perfected a proven process for creating sleek, purpose-driven brands tailored specifically for wellness entrepreneurs. This strategy not only enhances their online presence but also attracts ideal clients who are eager for the life-changing solutions they provide.
And yes, I can do the same for you.
You’re already a leader in your industry (I truly believe that), but without branding that showcases your passion, expertise, and unique value, you’re leaving your full potential hidden.
Let’s collaborate to unlock your true brilliance with strategic branding designed for wellness professionals. Imagine confidently presenting your business to the world—no more chasing leads, just effortlessly attracting your dream clients.
Ready to effortlessly attract clients who truly value what you offer?
Concerned About Results? See Our Proven Success Stories
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-Hazel Forrester Company: Hazel The Beauty RN
A professional by trade, Harley is an amazing art director, not only has he rejuvenated my brand and its quality but has helped me gain revenue through marketing, finding me the right clientele and the best approach for my services. Very trustworthy, always attentive, checking on my business growth from time to time. I recommend Harley for anyone trying to brand their entire business, whether is digital, product creation, social media marketing, logos, or print.
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-William Alaimo: NY-NJ Pool Table Services
Harley has been exceptional in managing my website. He is always prompt in answering my calls or texts and has a talent for clearly explaining every detail. He also did an outstanding job showcasing a library of pool table photos on the new website for some very important clients. I highly recommend Harley for any logos and web design services. His turnaround time was impressive as well. I’ll never forget the dedication page you did for my father. Thank you, Harley!
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-Hugo Lopez. Company: Floral Candle LLC.
Harley did an amazing job. My wife and I wholeheartedly recommend Harley Design to any business. Harley brings cutting-edge talent, dedication, and passion to web design and custom-made logos. We sincerely appreciate all your hard work on our startup!
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-Desmond Jackson. Award Winning Black Filmmaker: RedBull Media House
Harley is by far the most talented Graphic Designer I have had the pleasure of working with! He was able to bring the concepts and ideas I had in mind to life with an added flare. I incorporated his final designs in the promotional material for my film which gained much praise and took the project to another level.
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- Sachin S. Batra. Company: OHM Audio Video
It was such a pleasure to work with Harley. He is not only exceptionally talented but also very easy to work with. If you have an idea in mind, just talk to him, and he will deliver phenomenal designs that need no further adjustments. I highly recommend Harley for any logo and web design services.
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![Sonia Martinon]()
-Sonia Martinon. Company: Sassy & Sophisticated Jewels
Harley is very creative, professional, and efficient. I gave him a small logo idea and he created a very unique masterpiece!!! All drawn by hand which is an unbelievable work of art. Amazing work Thank you very much!!! I highly recommend Harley Design Studios to anyone who needs to take their business to the next level.
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- Miles Austin Jr. Company: APM Gold Club Memberships LLC
Harley is an exceptionally talented web designer and graphic artist. His work has been instrumental in transforming my website and logo designs. He has a unique ability to understand and sync with the customer's vision, turning ideas into stunning realities. I strongly recommend Harley in hopes that he can do for your company what he has done for me, and bring to life your creative endeavors.
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- Hugo Bravo. Company: Extreme Concepts
I can recommend Harley as a person with great wisdom and deep education in business and design solutions. Harley Vargas did not fail a single time. Harley Vargas is an ambitious, eager, detail-oriented, and honest colleague. Responsible, highly motivated, client-focused, and a passionate graphic designer with boundless energy. Thanks to interpersonal skills he has great relations with both managers and staff. Harley Vargas strives in a fast-paced environment.
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