Working with Hazel was such a rewarding experience. She’s not just a Family Nurse Practitioner, she’s one of New York’s top cosmetic nurse injectors and a true expert in skincare and laser treatments. From the start, my goal was to design a brand and website that felt just like stepping into her office: warm, elevated, and trustworthy. Hazel had a clear vision. She wanted her brand to feel modern and minimal, but also welcoming like a digital extension of her in-person experience. I kept that in mind every step of the way while designing her brand identity, developing her custom Squarespace website, and writing her SEO-optimized web copy.

I focused on:

• Showcasing her expertise in skincare and injectables

• Highlighting her features in magazines, YouTube interviews, and TV segments

• Creating a user-friendly website that encourages visitors to schedule a consultation on the spot

• Designing a clean, modern logo that reflects her calming, professional energy

Behind the scenes, we also built her SEO strategy using keyword-rich content to help her stand out in searches like New York cosmetic injector, skincare nurse practitioner NYC, and laser treatments near me. Every piece of copy was written to connect with real people while boosting her visibility online. The final result is a polished, elegant brand and website that speaks to who Hazel is: a skilled professional with a passion for helping her clients feel beautiful and confident.