I’m the founder and creative leader at Harley Design Studios (HDS), I bring over 2 decades of experience in driving growth and launching transformative products for a diverse range of clients, from startups to established brands. At HDS, our mission is to fuse design with strategy, enhancing brand engagement through innovative branding, custom logo designs, brand strategy, precise prototyping, product design and user experience in web design. I also lead a small collaborative team to execute high-quality projects.

In addition to HDS, I am the visionary behind the Harley Vargas (footwear line) and a co-founder of Austin Precious Metals LLC (APM).

Join me as we push the boundaries of creativity and innovation!

About  Harley

INDUSTRIES I'VE WORKED WITH:

  • FASHION BRANDS

  • FINTECH & CREATIVE TECHNOLOGY

  • FITNESS & NUTRITIONAL SUPPLEMENTS

  • ENTERTAINMENT & POP CULTURE

  • SKINCARE & BEAUTY

  • PHARMACEUTICAL & BIOTECH

(HDS) is an in-house graphic design business specializing in brand and web design since 2014. Led by founder Harley Vargas, HDS focuses on delivering stunning, impactful visuals and custom design solutions. Known for its craftsmanship and ability to adapt to ever-changing market needs, the studio offers clients real-time access to both the designer and copywriter, ensuring seamless communication throughout the process.

At HDS, our brand strategy centers around defining your brand purpose and vision, identifying your target audience, and establishing your brand positioning with a clear unique selling proposition (USP). We ensure your brand values and personality are reflected in all aspects, from visual identity—including logo, colors, and typography—to brand voice and messaging that resonate across every touchpoint.

Through competitive analysis, we position your brand effectively, while developing a compelling brand story that showcases your journey and purpose. Our approach focuses on brand differentiation, helping your brand stand out in the market while delivering a cohesive customer experience across all channels. By leveraging targeted marketing and communication platforms, we build brand equity for long-term loyalty. Finally, we provide comprehensive brand guidelines to maintain consistency across all platforms and mediums

From Vision to Reality

Your Brand’s Perfect Strategy

Embodying the Wolf

🐺🌲✨ Mystery and Wilderness – Wolves symbolize the wild and unknown, evoking mystery, adventure, and nature.

🐾🤝💬 Loyalty and Social Connection – Known for strong pack bonds, wolves represent teamwork, loyalty, and community.

🐺🌌🏞️ Freedom and Independence – The lone wolf embodies freedom, self-reliance, and individuality, ideal for personal branding.

🌍🧭🐺 Cultural Significance – Across cultures, wolves symbolize courage and spirituality, adding depth and context to designs.

🧠🔄🐺 Adaptability and Intelligence – Wolves reflect adaptability and intelligence, aligning with themes of innovation and cleverness.

🎨✨🐺 Aesthetic Appeal – Wolves' majestic and powerful appearance offers a strong visual impact in any design style.

We chose the wolf as our company logo because it perfectly embodies the values and vision we stand for. The wolf symbolizes the wild and the unknown, evoking a sense of mystery and adventure. It represents strong social connections and loyalty, akin to the teamwork and community spirit within our team. The wolf’s image conveys freedom, independence, and self-reliance, aligning with our drive for individualism and innovation. With cultural significance in various traditions, the wolf adds depth and context to our brand, emphasizing our adaptability and intelligence. Lastly, the aesthetic appeal of the wolf's majestic and powerful appearance enhances our visual identity, making it both impactful and memorable.

The Journey

Harley Design Studios (HDS) wasn't built in a day. It has been a path marked by dedication, perseverance, and bold steps into the unknown. Every late night, every challenge embraced, and every risk taken shaped the vision we bring to life today. Above are some key milestones that have defined my career and personal growth, guiding me toward creating impactful, meaningful design solutions for clients like you.

Meet Our Small Team

Erica

S.E.O & Website Copywriter

People don’t buy products, they buy solutions.

As Harley’s remote collaborator, Erica handles copywriting and SEO, ensuring seamless integration with Harley’s design expertise. Our professional journey began at Catch Creation, where we refined our process for delivering results-driven content and design.

With 7 years in content creation and 4 in direct response marketing, Erica dives into your brand’s story, uncovering your audience’s “why,” “how,” pain points, and benefits. Armed with a Bachelor’s in Professional Writing & Communication, she balances strategy and creativity to ensure your message connects.

Ready to elevate your brand? Let Erica and Harley Design Studios deliver.

Fun Facts:

  • Certified Word Nerd

  • Solution-Oriented Storyteller

  • Direct Response Dynamo

  • Part Hippie, Part Boss Lady

Mambo

Chief Furry Officer (C.F.O)

Mambo’s expertise lies in bringing boundless energy to your day whether it’s spiritedly running zoomies in the background or vocalizing his opinions during conference calls.

If you work with him for any length of time, you’re guaranteed to get a cameo from Mambo’s and his wagging tail.

Fun Facts:

  • Enjoys his morning with a good belly rub

  • Is convinced vacuum cleaners are alien invaders

  • Can sense treat opening from a mile away

  • Believes every squeaky toy & squirrel is a sworn enemy

Why settle for the usual?

Let’s craft a dynamic design that perfectly embodies your brand, making you excited to step confidently into your space and show it off.