Two Goats is a CX and AR studio based in New York City’s Flatiron District, and this case study highlights how Harley Design Studios created a branded pitch deck design that helped the team clearly present its interactive branded experiences, XR software development, and creative production services. The project began after being hired by Johanna Salazar and Richard Cumming to develop a presentation that felt premium, strategic, and easy for potential partners and clients to follow. The goal was not just to make slides look good, but to turn complex services into a clear, story-driven sales tool. To do that, I first took time to understand the business, its brand voice, and how its services needed to be positioned, then built a simple presentation structure around problem, solution, proof, and call to action.
The deck was designed in Figma using reusable presentation components, including cover slides, section dividers, case study layouts, KPI and data slides, and quote sections, all supported by shared styles for typography, color, spacing, and grid systems to keep the deck consistent and easy to update. I also handled the visual design work in Adobe Photoshop, including photo editing, color grading, retouching, masking, perspective correction, and mockups that placed XR content into real-world scenes. Master slides, icon systems, and cross-platform layout checks helped ensure the final presentation would perform well on large screens and across both Keynote and PowerPoint. The result is a polished, flexible, and on-brand sales presentation design that gives the Two Goats team a professional tool for pitches, partnerships, and business growth. For client confidentiality, only a limited selection of sample slides is shared publicly.
TWO GOATS
Creative Technology Studio
Pitch Deck Design and Presentation
Scope of Work
✦ Strategy & Story Framework
✦ Design System & Visual Production
✦ Deck Build, QA & Delivery
