I had the privilege of designing both the Brand Identity and Web Design for PRISM Medical Consulting, focusing on simplicity and clarity to align with their vision. For the Brand Identity, I chose a clean, medical-modern color palette that conveys trust, professionalism, and approachability. The logo design incorporated sleek, minimal lines to reflect precision and innovation in the medical field while ensuring it remained visually accessible and memorable.

The color system features a sophisticated balance of deep blues signifying trustworthiness and stability, complemented by vibrant teal accents that introduce energy and innovation to the brand. This thoughtfully crafted palette differentiates PRISM from competitors while maintaining appropriate healthcare sector aesthetics.

For the web design, I focused on creating a user-friendly, responsive site with an elegantly structured layout. The minimalist visuals and streamlined content enhance the professional yet welcoming feel, aligning with PRISM Medical Consulting's commitment to quality and care. The navigation was specifically designed to guide different healthcare stakeholders—from administrators to physicians—through PRISM's service offerings with intuitive pathways.

The website features strategic implementation of information hierarchy, with clear calls-to-action that facilitate client engagement. Custom iconography simplifies complex medical consulting concepts, while responsive design ensures seamless experiences across all devices. The integration of subtle interactive elements enhances user engagement without compromising the site's professional appearance.

Together, these brand and web design elements create a cohesive digital presence that effectively communicates PRISM Medical Consulting's expertise and values to their target audience in the healthcare industry.