Brand Design
Your brand is the feeling people get before they ever call you. It's your personality, your values, and the proof that what you offer is legit. I build custom brands around who you actually are, so you don't blend in, you stand out. The result is a clear visual system that makes your marketing easier, your messaging sharper, and your business instantly more recognizable-without losing what makes you you.
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The Brand Build Blueprint
Phase 1: Discovery
Discovery is where I make sure we're the right fit and get crystal clear on what your brand needs before any design starts. I learn your business inside and out, your goals, audience, offers, competitors, and the vibe you want people to feel when they land on your site, so I'm not designing based on guesses.
You'll complete an in-depth questionnaire, and I'll turn what I uncover into a clear brand direction that guides everything that follows, so your website doesn't just look good, it communicates the right message, attracts the right people, and helps you stand out instead of blending in.
Phase 2: Logo Design
Logo Design is where I shape your brand's signature look, something people recognize fast and remember later. I explore multiple creative directions, test what feels most "you," and refine the strongest concept into a clean, confident mark that fits your industry and your personality.
This isn't about making something trendy for the moment, it's about building a logo that holds up everywhere you show up, from your website and social media to print, uniforms, and packaging, so your brand looks intentional, professional, and instantly legit.
Phase 3: Packaging It Up
Packaging It Up is where I turn your finalized logo and brand direction into a full, ready-to-use brand system you can actually show off. I design the key pieces that bring everything to life, like social media templates, stationery, marketing materials, presentation layouts, and print assets, so your brand looks consistent everywhere, not random from platform to platform.
The goal here is simple: give you a polished set of tools that makes showing up feel easy, confident, and unmistakably "you," whether you're posting online, pitching a client, or handing someone something in the real world.
Phase 4: Delivery
Delivery is where everything gets wrapped, organized, and handed off so you can start using your brand immediately. I deliver your final logo suite and brand assets in clean, clearly labeled folders, built for real life, not confusion, plus a brand guidelines document that shows exactly how to use everything across your website, social, print, and marketing.
You'll also receive export-ready files in the formats you'll actually need (JPG, PNG, SVG, PDF), along with launch templates to help you roll out your new look with confidence and keep everything consistent from day one.
Our Method, Your Advantage
Handcrafted, Always
Every logo, icon, illustration, and detail is created by hand, no templates, no stock shortcuts. The result is branding that feels distinct and personal, with custom artwork that captures your vibe and makes you instantly recognizable.
Custom-Made Typography
Fonts do more than look nice-they set the tone. I refine (and custom-tune) your typography so your brand feels one-of-one, from headlines to the smallest details. The result stays consistent, elevated, and memorable everywhere it shows up.
A True Collaboration, Not a Hand-Off
You're not just approving designs-you're shaping them. I keep the process clear and guided with real checkpoints, so we build something true to you. By the end, you'll understand it, own it, and use it with confidence.
Concerned About Results? See Our Proven Success Stories
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![Hazel Forrester]()
-Hazel Forrester Company: Hazel The Beauty RN
A professional by trade, Harley is an amazing art director, not only has he rejuvenated my brand and its quality but has helped me gain revenue through marketing, finding me the right clientele and the best approach for my services. Very trustworthy, always attentive, checking on my business growth from time to time. I recommend Harley for anyone trying to brand their entire business, whether is digital, product creation, social media marketing, logos, or print.
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-William Alaimo: NY-NJ Pool Table Services
Harley has been exceptional in managing my website. He is always prompt in answering my calls or texts and has a talent for clearly explaining every detail. He also did an outstanding job showcasing a library of pool table photos on the new website for some very important clients. I highly recommend Harley for any logos and web design services. His turnaround time was impressive as well. I’ll never forget the dedication page you did for my father. Thank you, Harley!
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![Hugo Lopez]()
-Hugo Lopez. Company: Floral Candle LLC.
Harley did an amazing job. My wife and I wholeheartedly recommend Harley Design to any business. Harley brings cutting-edge talent, dedication, and passion to web design and custom-made logos. We sincerely appreciate all your hard work on our startup!
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![Desmond Levi Jackson]()
-Desmond Jackson. Award Winning Black Filmmaker: RedBull Media House
Harley is by far the most talented Graphic Designer I have had the pleasure of working with! He was able to bring the concepts and ideas I had in mind to life with an added flare. I incorporated his final designs in the promotional material for my film which gained much praise and took the project to another level.
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![Sachin Sam Batra]()
- Sachin S. Batra. Company: OHM Audio Video
It was such a pleasure to work with Harley. He is not only exceptionally talented but also very easy to work with. If you have an idea in mind, just talk to him, and he will deliver phenomenal designs that need no further adjustments. I highly recommend Harley for any logo and web design services.
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![Sonia Martinon]()
-Sonia Martinon. Company: Sassy & Sophisticated Jewels
Harley is very creative, professional, and efficient. I gave him a small logo idea and he created a very unique masterpiece!!! All drawn by hand which is an unbelievable work of art. Amazing work Thank you very much!!! I highly recommend Harley Design Studios to anyone who needs to take their business to the next level.
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![Person wearing sunglasses, smiling indoors]()
- Miles Austin Jr. Company: APM Gold Club Memberships LLC
Harley is an exceptionally talented web designer and graphic artist. His work has been instrumental in transforming my website and logo designs. He has a unique ability to understand and sync with the customer's vision, turning ideas into stunning realities. I strongly recommend Harley in hopes that he can do for your company what he has done for me, and bring to life your creative endeavors.
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![Hugo Bravo]()
- Hugo Bravo. Company: Extreme Concepts
I can recommend Harley as a person with great wisdom and deep education in business and design solutions. Harley Vargas did not fail a single time. Harley Vargas is an ambitious, eager, detail-oriented, and honest colleague. Responsible, highly motivated, client-focused, and a passionate graphic designer with boundless energy. Thanks to interpersonal skills he has great relations with both managers and staff. Harley Vargas strives in a fast-paced environment.
Why settle for the usual?
Let’s craft a dynamic design that perfectly embodies your brand, making you excited to step confidently into your space and show it off.