Strategic Copy & Web Solutions
Why Copy Consultant is Essential
A copy consultant is a professional who advises businesses, brands, or individuals on creating effective written content (copy) to achieve specific goals, such as increasing sales, improving brand messaging, or enhancing audience engagement. Unlike a copywriter who primarily focuses on writing the content, a copy consultant provides strategic guidance on:
Content Strategy
Advising on the type of content needed and the best platforms to use.
Brand Messaging
Ensuring the copy aligns with the brand’s voice, tone, and values.
SEO Optimization
Offering insights on how to structure and optimize copy for search engines.
Performance Analysis
Reviewing existing content to identify areas of improvement and suggest changes to boost performance.
Campaign Planning
Helping to plan and execute marketing campaigns with effective copy.
Collaborative Impact
A copy consultant often partners with marketing teams to ensure a unified, high-impact communication strategy.
FAQs
Professional Copy Consultant Services
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Copywriting involves doing the writing for you and making sure the words on your website drive traffic, speak to the pain points of your target audience, and of course the little details like spelling and grammar.
As your copy consultant I will comb over your brand, every social media page and post and your website to check for brand cohesiveness. I will advise on a list of keywords to be implemented on your site to drive traffic. I’ll even let you know if the brand voice and tone is inconsistent, and how to tighten that up. Think of a copy consultant like your PE coach for getting your brand’s messaging in shape.
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The scope of fees is different depending on how many brand touchpoints you have. The more social media channels and web pages you have, the more work I’ll need to do. In general, expect to spend $1K-$2K for copy consulting, and additional copywriting fees for implementation if you don’t have your own copywriter.
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Search Engine Optimization generally costs business owners a minimum of $500 an hour. Brand strategy consultation often takes hiring a branding agency for thousands. With copy consulting, you get the best of both worlds, making sure your brand’s tone, voice, messaging, and optimization for driving web traffic are al in tip-top shape.
We have answers, and if you still have questions that have not been answered please contact us.
We’ll be glad to help you.